Love 2.0: Add to Cart

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Looking for love, or just a casual affair?  Match.com  claims that 1 in 5 relationships begin online.  True or not, the current proliferation of dating websites and apps is undeniable.  Amorous directories such as 100BestDatingSites.com vouch for the industry’s growth and demographic granularity.  From the squeaky clean eHarmony.com to the purely carnal AdultFriendFinder.com to the off-center Meet-An-Inmate.com, online matchmaking services have generated an unprecedented phenomenon in human history: a mega-marketplace for personal relationships.

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